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Jakarta – The electronics manufacturer in the country until today have not dared to lower prices of electronic products related to the strengthening of the rupiah against the U.S. dollar. Though his previous experience as the U.S. dollar strengthened against the rupiah precisely adjusted (increased) immediately struck by the producer price of electronics.

Secretary General of the Electronic Marketer Club (EMC) Agus Suyanto said so far the producers and traders of electronic still not going to reduce prices despite the rupiah strengthened against the U.S. dollar. Electronic business actors are still waiting for the current trend of strengthening the rupiah.

“There is still no price reduction, strengthening the rupiah was several weeks, the raw material (imported) is still wearing the old contract,” he said when contacted detikFinance, Wednesday (07/10/2009).

To that he said, adjusting the price reduction depends on strengthening trend whether instantaneous or long term. In addition, it also must see whether the electronic market conditions are excited or not.

He estimates that if indeed the price decline will occur at the goods of high-tech electronics such as LCD TVs, Mobile and others. While these products generally have a refrigerator and air conditioner a lot of use of local components, it is difficult to descend.

Meanwhile, Public Relations and Marketing Event Manager at PT Hartono Istana Technology (producer Polytron) Saint Kadarusman when contacted separately told until now there has been no Polytron parties plan to reduce its product prices despite strengthening rupiah show trends.

“So far, we do not yet have a strategy related decline in prices,” he said.

He explained that the strengthening rupiah today will impact on the marketing advantage for domestic products while for electronic products to be exported will actually lose money. So at least it’s still in view of this trend until the end of October After a new impacts that will occur within the next 2-3 months.

“There is no plan to reduce, we will see until the end of October,” he asserted.

As known since the past two weeks continued to show a trend of rupiah against the U.S. dollar mengguat along with other foreign currencies. To this day rupiah is still perched in the range of Rp 9,400 per U.S. dollar.

Jakarta – digitizing with other TV manufacturers, Polytron has also been preparing for the era of digital TV channels. Electronics manufacturers in this country hopes to dignity.

In fact, Polytron claims that this product is the first digital television in Indonesia is prepared to face the implementation of digital television broadcasting system that has been formally tested in the Greater Jakarta area began May 20, 2009 yesterday.

Saint Kadarusman, Public Relations & Marketing Event Manager explained that the dignity Polytron appear with elegant design. In addition, this product is the second television in a first in Indonesia, which can receive analog broadcast systems and digital broadcasting.

“And also equipped with high technology and unique features together with its beautiful combination of art and technology,” Santo Umbar in a written statement quoted on Monday (6/15/2009).

Dignity is claimed to have advantages in terms of image quality over the net and no spots (noise), not shaded (ghost), clear sound quality of compact discs that can be captured from digital broadcasts, other facilities is the EPG (electronic program guide) that allows to see the TV program in the next week.

Planned, dignity has been present in the market starting in June 2009 and is available with 29-inch sizes with a price of Rp 2.8 million and 21 inch with a tag of around USD 1.7 million.

“PT Hartono Istana Technology (Polytron) alone for this dignity Polytron TV products targeted to achieve sales of 5,000 units per month or 30 000 units by the end of the year 2009, while increasing market share for color television Polytron that currently exist in the position of 25%,” Santo clear

Tokyo – Japanese electronics giant Sony Corp. introduce some of their latest products in the line of flat-screen television (flat screen). One of them was heralded as the widest consumer LCD TVs on the market. AFP quoted on Thursday (30/08/2007) launch, there are 15 models of products introduced in the Sony Bravia range, and for LCD TVs terlebarnya have 70-inch screen sizes. This Anyar products equipped promised presented with the latest technology to reduce the display image is less clear. The price offered for the cheapest product that is, to a 40-inch size is 270.000 yen, equivalent to U.S. $ 2,360 (U.S. $ 1 = Rp 9415, source: AFP) while 70-inch size dibanderol 4 million yen or U.S. $ 35,000. With the arrival of this product group, Sony aims to sell as many as 10 million units of LCD Bravia range of products until March 2008 globally. Meanwhile, their competitors are the most stringent in the industry is Sharp Corp.. with its product, AQUOS